An evaluation can provide stakeholders with the data needed to make informed decisions about a program or project. It should help program leaders understand what is working well in the program and identify potential improvements. The process of conducting an evaluation is an educational experience, providing an opportunity to more deeply understand a program or project’s operations and outcomes.
Begin by establishing the primary purpose or goal of your evaluation. Then, identify and define your outcomes to set a strong foundation for data-informed decision making.
Think strategically about the data you will be collecting why you are using a specific method. You may achieve better results by exploring existing data sources.
Whether you are designing a survey, creating an interview, or assembling a focus group, there are multi-phase processes you will want to follow to implement a successful strategy.
Data collection is complete and you are ready to report your findings. Key elements of your report will include the representativeness of your data and the response rate. Be sure to convey your findings clearly and effectively, possibly also by including data visualization.